1. Last ship date

Multiple ways exist.

You can add a banner across your header with a link that says “Click here to see the last day to ship” and a grid with each holiday’s dates. The idea is to reassure customers that if they buy now, the product will come on schedule. You may offer a daily bargain on a top Christmas item. This encourages shoppers to buy before the last shipping day ecommerce website design.

If you offer free delivery, indicate on eligible products, “This item is eligible for free shipment and will arrive by XY date.” If there’s time, do it sitewide. “Free shipping and assured arrival end on XY date.”

2. Add upsells and a discount to your mini cart

 A mini cart is a slide on ecommerce websites that highlights what’s in your shopping cart vs. merely adding the goods to your basket with no graphics or interactivity.

My favourite tip is to offer a larger discount to boost the micro cart’s AOV.

If the average November buyer spends $75, I recommend clients map their database’s goods.

Once one of these goods is added to the cart, we offer a discount, free product, or other reward if the order value exceeds $75.

Try offering a free Christmas card or gift bag. You’ll get branding on the bag and a higher AOV.

Bonus tip: Recommend high-margin products to stay profitable. If it’s a subscription or something with high LTV, you may choose to lose. Customer acquisition is harder around the holidays, but you’ll make it up on the next sale.

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Make last-day shipping copy more relevant

Instead of saying “final day to ship,” say “This comes by Hannukah, Christmas, Solstice,” etc.

Using Christmas if the goods is a toy and Hannukah has past.

The same goes for a Hannukah sweater or other festive gear. By being relevant, you offer confidence to the shopper’s decision.

4.Don’t forget Diwali and other holidays

Many other religions celebrate holidays around this period, but they are less well-known.

Diwali is a gift-giving celebration among Indian Americans (1%). (4 million).

Creating promotions for this group opens your store to 4 million gift buyers and receivers. Respecting their faith and holidays can gain you new clients and loyalty.

5. Notify affiliates of sales in advance

If you have value-adding affiliates in your program (those that do more than show up in Google with coupons or intercept your own traffic with a browser extension), provide them holiday special details 3 weeks in advance.

By doing so, you may be included in their Black Friday roundups, mailings, and social media feeds.

6. Make a VIP list

If your average consumer shops twice a year, pull a database of those who bought 4 times or more.

Now create a secret login or tag their account in your database so they can access custom offers at checkout. To claim the deal, their email and billing address must match your database.

Email these VIPs and ask them to opt-in to a private area or email list where you’ll post Black Friday and Cyber Monday deals and personalised specials for them.

In the email, explain that they’re a favourite customer and will continue to enjoy personalised deals as a thank you.

You might also say the bargain isn’t open to others. Some may try to convince friends to shop, but if the email and billing address don’t match, the deals won’t apply and your VIPs will know it’s an unique offer.

7. Use age, holidays, and special occasions

Celebrating life events is a frequent holiday marketing approach. If, like me, your birthday is on a major holiday, you’re used to people forgetting about you and focusing on the celebration.

Be the brand that recalls past events to stand out.

If you know the person celebrated their 16th birthday because they were shopping for their own sweet 16, or they told you in a poll, send them an email 3 or 4 weeks beforehand. Mention their 17th birthday and mention pertinent past purchases.

Or include a birthday present for them. The same goes for anniversaries, pet birthdays, etc.

8. Allow customization of products

Being inclusive is another smart move. You can discontinue selling couple’s products as sets.

Instead of ordering a groom and bride as a pair, let the consumer choose how many. Give them skin tone options.

Same with couple holiday gifts. In this approach, your product lines are inclusive for LGBTQ, bi-racial, and other clients. Good business.

9. Treat Employees & Customer Service Like Gold

This is key. Your customer service personnel is as stressed as you are, if not more.

Unlike you, your support personnel is swamped by clients who are in a rush, nervous about the holidays, and even aggressive.

Bring your team doughnuts, coffee, and treats. You can hire a comedian to perform during lunch breaks or offer contests for great customer experiences. Give gift cards and cash as prizes and let consumer feedback determine who gets them.

You should learn as many names as possible as a corporate leader, especially in customer assistance. Individually thank them for a great season’s middle and end.

When the last day to ship is finished, recognise your customer service team’s hard work.

Your customer support personnel is your company’s face, not its spokespeople.

Customer service communicates with cashiers and checkout staff. When they’re happy and love their profession, they exceed consumer expectations, which boosts sales, brand loyalty, and online reviews.